For my senior capstone, I reimagined the legendary Pan Am Airlines, reviving its Clipper Club as a modern luxury travel brand. This rebrand addresses rising consumer dissatisfaction with today’s commercial aviation by offering a refined alternative that blends timeless prestige with modern exclusivity. The project explores how a historic brand can be transformed into a bespoke travel service featuring exclusive destinations, concierge access, and elevated experiences. I modernized the iconic Pan Am logo by updating its typography and reinterpreting the globe as minimalist flight paths—honoring the brand’s legacy while appealing to a high-end clientele.